London, UK
InfoDenis Kakazu Kushiyama Creative Director, Designer & Art Director creating forward-thinking brand experiences that build engagement, strengthen identity and drive growth. Future-proofing brands with beauty and substance.

Based in London, I’m currently Senior Director, Global Creative & Design Excellence at Kimberly-Clark. Before that, I worked at Publicis One Touch (Hamburg), Meta (London), MullenLowe (London), Ogilvy (London and São Paulo) and DM9DDB (São Paulo).

I’ve been fortunate to see work I’ve created or helped shape recognised by the industry: Cannes Lions (29), D&AD (6), One Show (21), Art Directors Club (25), Clios (15) and more.

deniskakazucontact@gmail.com
+44 (0) 7447005480
Linkedin
05.Drops Of Hope

Brand: PoiseUS2025

_FCB NY

Awards

CANNES LIONS
Gold    Brand Experience & Activation, Consumer Goods
Gold    Brand Experience & Activation, Culture & Context, Corporate Purpose & Social Responsibility
Silver    Brand Experience & Activation, Retail Experience & Activation
Silver    PR Culture & Context, Corporate Purpose & Social Responsibility
Silver    Health & Wellness, Health Awareness & Advocacy
Silver    Creative Data, Data-Driven Consumer Product
Bronze    Innovation, Early-Stage Technology
Bronze    Health & Wellness, Health Awareness & Advocacy, Brand-Led Education & Awareness

ONE SHOW
Bronze    Design For Good
Merit    Service Design, Experiential
Merit    Public Relations For Good

Reimagining everyday bladder leak pads as frontline preventative health screening tools for women living in medical deserts, Poise’s Drops of Hope comes to life through custom mail-in screening kits using metabolomic science to extract vital health biomarkers from dried urine to detect UTIs, diabetes, and hypertension, transforming a routine personal care product into a discreet, lifesaving health ally for underserved communities.

Case Study



The Science