Brand_ Facebook Groups, Meta

Project_ More Together Covid Response, BR

Execution_ AR Effect & Influencer Activation


As part of the COVID-19 response initiative for the Facebook Groups, we created an AR effect. Throughout the pandemic, members of the Home Training Facebook Group maintained their home-based exercise routines. The AR effect allowed group members to challenge individuals outside the group, motivating them to participate in push-up competitions and surpass each other's records. By placing the phone on the floor, the AR effect kept track of the user's push-up count.










Role_ Global CD @Meta, London

Agency_ Mutato, São Paulo 














Brand_ Facebook Groups, Meta

Project_ More Together Covid Response, BR

Execution_ Social Videos


While the world was on pause, inside homes and Facebook Groups, we witnessed people continuing to inspire each other with solidarity, creativity, and ingenuity. Staying at home was not a retreat, it was a forward offensive. The Still Going Strong mobile-first campaign for Facebook in Brazil inspired users by showcasing life within these groups during the pandemic. The assets  focused less on grandiosity, more on capturing the daily essence of humanity and connection.







Role_ Global CD @Meta, London

Agency_ Mutato, São Paulo








Denis Kakazu
London UK –– Hamburg DE