Brand_ Nivea + Nivea Men

Project_ 96h Deo Protection Derma Control


Heavy sweaters, don’t hold back!
To convince the 96h product efficacy, we used empathy with the consumers to come up with the idea “Shhhh the voice that says you can’t”.














Role_ Global Creative Director
Agency_ Publicis One Touch, Hamburg




















Denis Kakazu
London UK –– Hamburg DE