Brand_ Facebook App, Meta

Project_ Holi AR Effect, INDIA

Execution_ AR Effect & Facebook AR Ad

As a part of the More Together campaign launch in India, we developed an AR effect for Holi, the Festival of Spring. It enabled individuals to celebrate and share Holi, even when they were unable to gather in person. The AR ad reached 29 million people with a frequency of 32 million impressions. It garnered 140,000 post reactions and received 830,000 clicks to access the filter.

Role_ Global CD @Meta, London

Team_ Creative X @Meta, London

Denis Kakazu
London UK –– Hamburg DE