Brand_ Facebook App, Meta
Project_ Holi AR Effect, INDIA
Execution_ AR Effect & Facebook AR Ad
As a part of the More Together campaign launch in India, we developed an AR effect for Holi, the Festival of Spring. It enabled individuals to celebrate and share Holi, even when they were unable to gather in person. The AR ad reached 29 million people with a frequency of 32 million impressions. It garnered 140,000 post reactions and received 830,000 clicks to access the filter.