Brand_ Nivea

Project_ SOFT, Keeping It Fresh


Soft is a refreshing, fast-absorbing cream, for a moist skin. Best of all, it’s affordable and perfect for a generation blessed with high inflation rates.

This global, social first campaign, uses shoot-hijacking and ear-worm music you can find in Spotify and TikTok.







Role_ Global Creative Director
Agency_ Publicis One Touch, Hamburg











Denis Kakazu
London UK –– Hamburg DE