Brand_ Nivea

Project_ SOFT, Keeping It Fresh

Soft is a refreshing, fast-absorbing cream, for a moist skin. Best of all, it’s affordable and perfect for a generation blessed with high inflation rates.

This global, social first campaign, uses shoot-hijacking and ear-worm music you can find in Spotify and TikTok.

Role_ Global Creative Director
Agency_ Publicis One Touch, Hamburg

Denis Kakazu
London UK –– Hamburg DE