Brand_ Samaritans

Project_We Listen Poster Campaign, UK

The suicide rate among men in the UK reached its highest level in 15 years, especially within the working-class demographic. Studies indicated that it is precisely these individuals who find it most challenging to open up about their issues. This data played a crucial role in shaping the 'We Listen' campaign, aimed at repositioning Samaritans as the specialists in attentive listening. Shot by Nadav Kander.

Role_ Creative Director, Head of Art, Art Director

Agency_ MullenLowe, London

Photographer_ Nadav Kander

Design Museum_ Designs Of The Year 2016
D&AD_ Wood Pencil, Photography
Creative Circle_ Bronze
Luerzer’s Archive_ Ad Of The Week

Denis Kakazu
London UK –– Hamburg DE