Brand_ WWF

Project_ Stop Rhino Poaching

A detailed portrayal of rhino poaching, tracing the journey from the moment of slaughter to the point of sale. In some countries rhino horn powder is believed to possess curative properties for various ailments, including cancer. I dedicated four months to meticulously tending to every aspect of the image to convey the gravity of the disturbing narratives surrounding this trade. The illustration and retouching by Salamanca.

Role_ Associate CD & Art Director

Agency_ Ogilvy, London

Denis Kakazu
London UK –– Hamburg DE